Brand equity: why and how should you measure it?
What is Brand Equity? | The Branding Journal
Adidas brand value worldwide 2016-2021 | Statista
How Adidas is using creative narratives to build brand equity
Adidas: Using creative narratives to build brand equity - MARKETING Magazine Asia
Diffusion line build on the brand equity of the core brand – Dolce&Gabbana
When it Comes to Brand Building, Awareness is Critical | Nielsen
The Adidas Marketing Strategy: Collabs with Big Names
Adidas (Case Study)
Adidas Brand Study
Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method — NASSM
Building Strong Brands: Three Models for Developing and Implementing Brand Plans
Brand Equity
PDF) Measuring customer-based brand equity: Empirical evidence from the sportswear market in China
A noteworthy sportswear and luxury collaboration strengthens both brands - Harris Poll
Adidas: Brand Equity by Dora D
How Adidas' app rewards loyal customers - Think with Google
What is Brand Equity? | The Branding Journal
Adidas Brand Study
Brand Equity ? | Definition, Sources, Drivers, Keller Model
Kaizzen sweeps sports category at ET Brand Equity Kaleido Awards 2020
Emotional steps toward stronger brands
Adidas Marketing Report by Elle Warren - Issuu
